Chat Apps Marketing – The Upcoming Trend In Digital Marketing
Digital Marketing is changing day by day, the tactics which were working last year may not work now. Therefore, as a digital marketer, it is essential to stay up to date with the latest trends in the world of digital marketing, and one of the upcoming trend by now is Chat Apps Marketing.
What is Chat Apps Marketing?
As the name itself suggests, chat apps marketing is marketing using chat apps such as Facebook Messenger, WhatsApp, WeChat, Line, Slack, Telegram etc. This includes driving your customers to your chat apps account and making them have conversation with you in that specific chat app that ultimately can lead to sales.
Why Chat Apps Marketing is essential?
People are use messaging apps to communicate with each other more than email. This gives a personal touch to your marketing content. Not only over emails but messaging apps also have advantage over other social media platforms. 53% of people are more likely to interact with a business they can message directly.
Marketing is simply finding out where your target market is, going there, and communicating how you can help solve their problem. Now it’s clear that more people are using chat apps than social networks.
What is best platform for Chat Apps Marketing?
There are many chat apps to choose from but Facebook Messenger is one of the platform that businesses must use in order to fulfill their marketing goals. It is the 2nd largest platform among all the the messaging apps with over 1.3 billion monthly active users. It doesn’t matter what niche you’re working with, probably your target audience will already be on Facebook Messenger. WhatsApp is also great for marketing and even it is the largest messaging platform but Facebook Messenger is more business friendly than WhatsApp, and WhatsApp is currently lacking some features that may be helpful for businesses.
What if you don’t have employees to handle conversations over chat apps?
This is the biggest reason why small businesses (and even large in some cases) don’t use Messaging platforms to leverage their businesses. But this businesses are unaware about something that completely eliminates the need of even a single person to handle all your conversations and that is Chatbot. A chatbot is simply an AI powered tool that can talk with your customers over the chat apps, answer questions and often can lead them to sales without need of human involvement.
Facebook Messenger Chatbots – The Ultimate Marketing Solution
When it comes to automation of conversations in Facebook Messenger, a messenger bot is all you need. A chatbot can talk with your audience and answer their questions related to your business, which reduces the load on customer support team if any. The most exiting thing about Messenger bots is that you can build guided conversations in your bot which means the user will be guided to that path in the conversation where you want to take him/her. This works because messenger allows you to create buttons to click on, Carousels to be explored, images to view, quick replies to tap on and even a menu to navigate if someone gets lost.
Messenger Marketing is evolving as a new branch of digital marketing nowadays. It has been proven that it’s way more effective than many other marketing channels such as email marketing. The one who will implement this is guaranteed to get better results if done properly.
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